Sponsorship and Marketing Opportunities

The most significant achievement in the development of the FIA Drag Racing Championship was the assignment of the TV and commercial rights to Keith Bartlett of Trakbak Racing Ltd.

This in turn enables the FIA European Drag Racing Championship to harness the benefits of quality air time and product placement for major sponsors. 

The TV shows are now broadcast in the UK, across Europe and worldwide from Skysports and Extreme TV to Dubai Sports Channel and Fox (Australia).

The wide variety of packages available at Santa Pod, from small awards and advertising messages to major motor racing sponsorships offer both a cost effective and efficient marketing tool to reach a very lucrative market.

The Competitors

The competitors and crews at Santa Pod total around 1500 people. Many work in fields directly related to the high performance industry and associated automotive areas - an important and useful target group for any motorsport sponsor. 

The Spectators

These now consist of not only loyal racing fans but also a wider family audience appreciating the growing facilities at Santa Pod.

Individual race meetings regularly attract between 5,000 - 30,000 spectators, all extremely loyal to the companies that support their favourite sport - drag racing!

Sponsorship / Branding / Promotional Opportunities

There is a wide variety of Sponsorship programmes available within Drag Racing. Most packages will be tailor made to a sponsor's needs but some typical opportunities are listed below:

Mainstream Drag Racing Events

• Main Title Rights Sponsor to the FIA European Drag Racing Championships
• Associate Sponsor (FIA)
• Main Title Rights Sponsor to the FIM European Drag Bike Championships
• Associate Sponsor (FIM)
• TV Programme Sponsorship
• Corporate TV Segments
• Sponsorship of individual classes (cars and bikes)
• Lane Sponsorship at Santa Pod Raceway
• Track signage and branding
• Corporate Hospitality
• Sales Promotions
• Sampling
• Merchandising
• Programme advertising

Modified / Specialist Events

• Event Title Sponsorship
• Individual Event Attractions e.g. RWYB Classes, Handling Circuit, Drifting Arena, Show Car Paddock.
• Track Signage and Branding
• Media Coverage Sponsorship with Magazine Partners
• VIP Hospitality
• Promotional / Retail Stands
• Sampling / Merchandising
• Literature Distribution
• Website Co-Promotions
• Promo Girl Activity

Venue Advertising / Branding

Advertising and branding at Santa Pod enables your company name and logo to be featured in a number of high profile positions on or around the track. Positions vary greatly but most are regularly featured on TV, many feature in magazine and press articles and all are clearly visible to racers, crews and visiting public.

All sites will be available as permanent sites for the season, however some sites may be offered for particular events on a short term basis.

Examples of Track Signage & Venue Branding

Event Programmes

These full colour official event programmes are produced A4 or A5 (according to event). They are full of interesting news items, articles, retrospective features and colour photos of many drivers/cars of the meeting and cater for both the regular visitors and newcomers to the sport.

Advertising Rates  

Full Page - £400
1/2 Page - £250
1/4 Page - £160

For further information please phone Caroline Day on 01234 782828.

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