Sponsorship and Marketing Opportunities

Santa Pod Raceway is extremely proud of the strong relationships it has forged with its commercial partners and sponsors, most of whom have been associated with the venue and the sport for many years.

But never has it more crucial to get the most from your marketing and sponsorship budgets and to identify cost effective programmes that really deliver.

With a footfall of nearly 400,000 visitors each year plus a portfolio of events attracting such a diverse audience, Santa Pod provides a valuable platform from which to promote your business, its brands and products.

Individual events regularly attract between 5,000 - 30,000 spectators, all extremely loyal to the companies that support their favourite sport - drag racing!

Advertising, marketing and sponsorship packages can start from as little as £500. Some options include the following:

• Event Sponsorship
• Championship and class sponsorship
• TV packages
• Track signage and venue branding
• Trade stands
• Official programme advertising
• Nitro FM radio advertising
• Ticket incentives
• Promotional/sampling opportunities

Venue Advertising / Branding

Advertising and branding at Santa Pod enables your company name and logo to be featured in a number of high profile positions on or around the track. Positions vary greatly but most are regularly featured on TV, many feature in magazine and press articles and all are clearly visible to racers, crews and visiting public.

All sites will be available as permanent sites for the season, however some sites may be offered for particular events on a short term basis.

Examples of Track Signage & Venue Branding

Event Programmes

These full colour official event programmes are produced A4 or A5 (according to event). They are full of interesting news items, articles, retrospective features and colour photos of many drivers/cars of the meeting and cater for both the regular visitors and newcomers to the sport.

Advertising Rates  

Full Page - £400
1/2 Page - £250
1/4 Page - £160

For further information please phone Caroline Day on 01234 782828.

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